When you review marketing campaigns, CPL and CPA/CAC are crucial. Yet, when comparing markets, the more interesting question arises: What defines a healthy CAC?

At Delivery Hero, the churn of new riders was notably high during the initial weeks. Through our innovative automated CRM approach, we improved the activation cvr by 15-35%.

Winter in Europe brings cold, wet, and dark days. At Delivery Hero, rider retention would drop, and acquiring new riders became challenging.

Recently, I watched the TV series ‘The Bear’. A recurring mantra is embodied by a sign in the kitchen that reads ‘every second counts.’

With constant changes in conditions, evaluating ROI is no longer an exact science. But there are a few basics that can help.

If you are writing to someone important, they probably have little time and a short attention span. Use the little attention you get wisely.

Are you working on a growth strategy? Here are three questions you should always ask yourself.

The Partner Marketing team is a driving force behind some of the main rider initiatives at Delivery Hero.